Unflavored toothpaste for people who can't stand toothpaste.
Renews every 6 months. Skip, pause or cancel from your account anytime.
Benefits
No burn, no fight. Unflavored and low-foaming, so sensitive mouths can tolerate brushing.
Real fluoride protection. 1,100 ppm sodium fluoride, the standard anticavity strength, without forcing a flavor.
Made for taste and sensory aversions. Created by a board-certified pediatric dentist for kids and adults who've struggled with every other toothpaste.
How to use
Start with a new toothbrush. A brush that's been used with mint or flavored paste can hold a trace of it. A fresh brush means the first thing you taste is nothing.
Adults and children 2+: brush thoroughly after each meal or at least twice a day. Under 6: a pea-size amount, supervised. Under 2: ask your dentist.
Who it's for
Free of
Why Dr. Bob exists
Dr. Christopher Bob and his wife are pediatric dentists in South Miami. Parents kept telling them their kids had tried every flavor on the shelf and couldn't use any of them. Adults said the same about mint.
They looked for an unflavored fluoride toothpaste and found nothing, so they made one. It's as close to nothing as toothpaste gets.
"My daughter is on the spectrum, and this has saved my life. This is the ONLY toothpaste she will use. She's very sensitive to taste and texture."
Mandy"Today is the first day in nearly 63 years of life that I was able to brush my teeth and have it not be painful."
Laurie"We have legit tried 10 different types of toothpastes, and every one was 'ew' or 'spicy.' And then we finally found this, the holy grail."
Mallory"I'm so happy that it doesn't burn my lips or tongue. There's a real need for a product like this and it's a mystery to me why the major manufacturers don't make one."
NancyHonest expectations, set before you buy.
"Unflavored" doesn't mean nothing at all. Here's exactly what you'll notice.
Mildly sweet, not minty.
No mint, no fruit, no artificial flavor. You'll notice a mild sweetness from xylitol, a plant-derived sweetener. That's the whole taste, and nothing lingers.
Smooth gel, not gritty.
A lighter gel with a gentle abrasivity (RDA 69.88, on the low end). No sandy feel, no paste that clumps.
Low foam, not no foam.
It's SLS-free, so it foams far less than regular toothpaste. You'll still see a little. Most people who dislike foam find this the comfortable amount.
No menthol, no cooling.
Mint oils are the usual source of that burning, "spicy" feeling. There are none here. Everyone's mouth is different, so start with a small amount.
Start with a fresh toothbrush.
A brush that's been used with mint or flavored paste holds a trace of it for a while, and that's what some people taste on day one. Open a new brush with your first tube so the first thing you taste is nothing.
Nine ingredients. Every one explained.
If you read labels before you buy, this is the whole label. Nothing hiding behind "flavor".
- NaF Sodium fluoride 0.24% The active ingredient. Standard anticavity strength, same as regular toothpaste. 1,100ppm fluoride Active
- SoSorbitolKeeps the gel moist; mildly sweet
- SiHydrated silicaGentle polishing agent
- H₂OWater (purified)Base of the gel
- XyXylitolPlant-derived sweetener; the mild sweetness you taste
- GlGlycerinSmooth, non-drying texture
- CbCocamidopropyl betaineMild, coconut-derived cleanser; the little foam you see
- XgXanthan gumThickener
- CaCalcium glycerophosphateA calcium and phosphate mineral
- Sweetness
- Cleansing & foam
- Polish & minerals
- Water
- Texture
What's not in it
Made in the USA. Same formula for kids and adults.
- Mint or menthol
- Any added flavor
- SLS
- Sodium benzoate
- Artificial dyes
- Titanium dioxide
- Gluten
- Peanuts, tree nuts, seeds
Drug Facts label
Active ingredient
Sodium fluoride 0.24%
Purpose
Anticavity toothpaste
Use
Aids in the prevention of dental decay.
Warnings
Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
Directions
- Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or doctor.
- Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing), and only use a pea-size amount.
- Supervise children as necessary until capable of using without supervision.
- Children under 2 years of age: consult a dentist or doctor.
Other information
Store at controlled room temperature 68°–77°F (20°–25°C).
Inactive ingredients
Sorbitol, Hydrated Silica, Water (purified), Xylitol, Glycerin, Cocamidopropyl Betaine, Xanthan Gum, Calcium Glycerophosphate.
The Bobs, South Miami
Hi. I'm Dr. Bob.
My wife and I are pediatric dentists. We made this toothpaste for our patients: kids and adults with sensory sensitivities who couldn't tolerate the burn, the foam, or the mint. We searched and found nothing, so we made it ourselves.
Unflavored doesn't mean tasteless. You'll notice a mild sweetness. That's xylitol, which fights cavities by starving the bacteria that cause tooth decay. It also contains fluoride to keep teeth strong and healthy. This is a lighter gel that foams less. It's as close to nothing as toothpaste gets.
If this works for you, share your story. It might help someone who's still searching.
Same tube for the adults and the kids.
Adult-strength fluoride in a gel gentle enough for a child's first toothpaste. No separate "kids" version to buy.
Before your first tube
The questions people ask most before ordering, answered plainly. Anything else, email us at info@drboboralcare.com.